Re-brand for the Billy Beer Product to have a more exciting and freshly modern design aesthetics.
Rebranding this beer with the goal of reclaiming the brand’s increasingly forgotten and disappearing products from many people is about whether it will provide us with a new experience by bringing nostalgia to existing customers or starting with a new brand and changing everything, and it has decided to find a middle ground by combining numerous surveys and opinions.
As a result, the project was carried out in the direction of partially modifying the logo in order to keep the brand’s colour identity and maintain its previous sensibility, while also establishing a more trendy and slightly moody website.
The creation of Billy Beer's new logo was an exercise in creative collaboration, aiming to capture the brand's identity. This wasn't just about designing a logo, but encapsulating the brand's essence. The goal was to create a logo reflecting the brand's dedication to its American heritage and commitment to premium quality beer. The logo needed to be distinctive and memorable, setting Billy Beer apart in a competitive market, and serving as a recognisable symbol across various platforms. In short, the design process was a blend of art and strategy, aiming to deliver a logo that resonates with the brand and stands out in the beer industry.
